About Watt

WATT is a new urban e-bike brand with a unique, retro focussed design, offered at an attractive pricepoint. In just 4 years, WATT has managed to claim its place among leading city bike brands. This is due to a strong focus on lifestyle, design quality and affordability for target groups in and around cities. Striking is the equal male-female ratio among WATT fans and the fact that this young company already has several award-winning models in its portfolio.

After this rapid rise, WATT — like the entire bicycle industry — experienced the post-Covid market slowdown. Yet the brand’s strong identity and loyal community kept it moving forward. In 2024, WATT entered a new growth phase, supported by fresh investment and the launch of new models.

Today, the brand continues its steady expansion in Europe. Staying true to its roots, WATT offers an elegant, retro-inspired e-bike that combines design, quality, and affordability. For a growing group of urban riders, WATT is more than a way of getting around — it is a lifestyle choice.

Website: WATT E-Bike | Love The City! – WATT e-Bike